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What's better? Ground or Whole Bean?
Posted by Coffee Lover, 14th April 2021
Here's what we think.
A lot has changed over the past decade when it comes to coffee and how it is brewed. When we started selling coffee in the 70’s, it was a pretty simple process. One machine plugged into the wall, water was added to the machine for each brew and everyone wanted the same thing, “hot and black”.
Now we seem to be playing a different game. Coffee hasn’t changed very much. It’s still grown in the same regions of the world. It still uses the same modes of transportation to arrive at its destinations. Each coffee cherry is still dried, processed and roasted to a certain level. But we seem to see a constant evolution of the coffee bean. Is coffee changing, or are we?
In a concise answer, we are the ones changing. We need it faster, easier and more frequently than ever. We have gone from the good ol’ days of hot and black to the instant gratification process that consumes us all in the 21st century. On demand coffee, single cup coffee, call it whatever you want. It has changed the way the world enjoys its favorite drink.
Don’t get us wrong, we love the evolution of the world’s drink. There is just still something comforting and traditional about drip coffee. It takes us back to a road trip, to a breakfast with friends, to a place that we remember fondly. We believe that coffee is not only just another product we consume, but rather a product that consumes us. It gives us comfort and security and it reminds us to sit back and relax, to enjoy the journey.
Our perfect portion ground coffee gives you the right amount, the right grind and the perfect flavor, every time. Because of our ability to package our products in an oxygen free environment, the freshness lasts, and lasts, and lasts. With up to six months’ shelf life, this coffee is a hassle-free way to enhance your routine.
Our process uses both drum roasting and air roasting. Both have unique qualities that give the beans their custom profiles. Our air roaster allows us to create small batches of coffee creating a true hand crafted experience. This is the kind of flexibility we longed for in the past, and now we want to share it with you.
Our whole bean selections are from the highest quality beans in the world. Everything we roast is 100% Arabica and European graded. This means these are the top one percent of beans in the world. Why would we want to spend time hand crafting a bag of whole bean coffee for you and not use the highest of quality beans? We wouldn’t. We want to be your routine, your go to, your confidant.
"There's a lot of baggage that comes along with our family, but it's like Louis Vuitton baggage."
- Louis Vuitton
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